Brittany Hodak is co-founder of ZinePak, a company that creates custom, interactive publications for super-fans. They partner with top brands and entertainers (e.g., Taylor Swift) to elevate regular consumer promotions (e.g., CD in a store) into an interesting and memorable experience.
Several months ago, they were invited by Shark Tank Producers to pitch their company, and walked away with an offer of $725,000 from Robert and Lori.
How’d you get the company off the ground?
Tell us all about your Shark Tank Experience
You’ve had fantastic growth – what’s been key to your customer acquisition strategy?
What has been critical to growing the business well?
Tell us about how your Shark Tank experience inspired you to start a charity?
- Get the Referral while strengthening the relationship: Brittany provides an excellent script for both asking for the referral while complimenting your current customer – frame it in a way that says “I enjoy working with you so much, you’re one of my favorite clients – I’d love to work with others like you. Do you know anyone in a non-competitive space that would value our services”
- Take the time to create leverage: As demonstrated by the opening quote, even if you’re late to the game with your hiring, make sure you take the time to pause, reflect, and build a team out before getting in over your head. This is a lesson I personally had to learn the hard way with my business.
- Do your research: There’s a great story in the episode about how Brittany and Kim watched a bunch of Shark Tank footage to prepare for their time on the show.
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