[Episode 4] From Boston Consulting Group to co-founding Gimlet, creators of Startup

execepreneur episode 4 banner from boston consulting group to co-founding gimlet creators of startup

From Boston Consulting Group to co-founder of hot media startup, Gimlet:  Former NPR producer, MIT MBA and Boston Consulting Group consultant Matthew Lieber co-founded Gimlet Media with Alex Blumberg – and has a hit on his hands.  With highly successful shows like Startup, Matthew shares the story of his transition, how he built a great team at Gimlet, and why, after the epic Chris Sacca pitch, Alex desperately needed him.

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This week’s question:

My question for Matthew this week?  Why leave an elite management consulting firm to start a podcasting company?

“I looked at all the stability I had in my job – good paycheck, interesting work… but nothing I had done excited me as much as when I started having these conversations and putting together a business plan and thinking – what could we build here?”

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Questions:

  1. Why did you leave BCG to start Gimlet?
  2. How difficult was that transition?  What did you learn, and what advice do you have for others?
  3. Given you started a podcasting company that needed to attract quality talent from reputable places like NPR, how did you convince people to join you on this journey?
  4. What parting advice do you have for recent entrepreneurs?

Key Takeaways:

  • Craft an emotional story to attract quality talent – I asked Matthew about how he was able to attract great NPR talent to Gimlet – “You have to lay out the logical rational story of why the market you are attacking is big – so there are big rewards; You have to be able to convince them that you are capable of building this quality business that attacks the market; you have to be able to tell the emotional story that you’re going to get to the other side of this story and it’s going to be worth it.”
  • Don’t have Alex pitch Chris Sacca for money

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