From Boston Consulting Group to co-founder of hot media startup, Gimlet: Former NPR producer, MIT MBA and Boston Consulting Group consultant Matthew Lieber co-founded Gimlet Media with Alex Blumberg – and has a hit on his hands. With highly successful shows like Startup, Matthew shares the story of his transition, how he built a great team at Gimlet, and why, after the epic Chris Sacca pitch, Alex desperately needed him.
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- Why did you leave BCG to start Gimlet?
- How difficult was that transition? What did you learn, and what advice do you have for others?
- Given you started a podcasting company that needed to attract quality talent from reputable places like NPR, how did you convince people to join you on this journey?
- What parting advice do you have for recent entrepreneurs?
- Craft an emotional story to attract quality talent – I asked Matthew about how he was able to attract great NPR talent to Gimlet – “You have to lay out the logical rational story of why the market you are attacking is big – so there are big rewards; You have to be able to convince them that you are capable of building this quality business that attacks the market; you have to be able to tell the emotional story that you’re going to get to the other side of this story and it’s going to be worth it.”
- Don’t have Alex pitch Chris Sacca for money
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