[Episode 17] The Rand Fishkin Case Study on How to Build an Online Presence

Episode 17 banner Rand Fishkin Case Study On How to Build an Online Presence

We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence – even if you’re starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home.

We asked Rand – if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?”

This week’s question:

Teach me the details of building out an online presence?

“That piece of content you created?  It has to be phenomenal.  It has to be worthy of sharing and earning re-amplification”

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Questions:

  1. From the channels we discussed last week in Episode 16, share with us the details of building out an online presence?

  2. I asked Rand a case study question to bring it all home – if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?”

Key Takeaways:

  • If you’re just starting out, it will be a slog.  We spoke about Execepreneurs who are just getting started after coming out of their Corporate roles – they don’t have an existing online network, they haven’t been blogging – and Rand said “Be prepared to slog it out” – meaning, you will need to invest time (measured in months + years, not weeks).
  • Build great content:  Don’t get sucked into the Clickbait tactics of a buzzfeed.  Produce great quality content and ask for re-amplification from a Network that you’ve curated.

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